Set Up a Private Domain

Private domains allow you to fully brand your survey links removing any reference to SurveyGizmo. A private domain is set up jointly by your IT department and SurveyGizmo. Your IT department creates a subdomain and points it to SurveyGizmo. For example, in this link — — "surveys" is a subdomain of

Team & Enterprise Accounts have access to create one private domain; additional domains can be purchased. Private domains can also be purchased by Individual Accounts.

Please complete our request form to purchase a private domain for Individual Accounts, or to purchase an additional private domain for Team & Enterprise Accounts.

If you are instead looking to set up a branded subdomain, e.g., check out our Share Link Branding and Customization Tutorial.

1. Decide what you want your subdomain to be. If your website is then you might decide on

2. Tell your IT department to create a CNAME DNS record for the subdomain of your choice and have them point it to the appropriate domain dependent on whether your account is US, EU, or Canada:

  • For US Accounts your CNAME must be pointed to
  • For EU Accounts your CNAME must be pointed to
  • For Canada Accounts your CNAME must be pointed to

(Not sure if you have an US, EU, or Canada account? Learn how determine your account location!)

IMPORTANT: When pointing the CNAME, it is tempting to replace privatedomain with whatever you have decided to use as your private domain. DO NOT replace the word privatedomain. The CNAME must be pointed to verbatim ( for EU). privatedomain is not placeholder text.

3. Click on your Account > Integrations > Domains. 

4. Click New Private Domain

5. Enter the private domain that has been set up by your IT department in the Private Domain field.

Survey Not Found URL

In the event that a respondent incorrectly types a link or perhaps does not copy/paste the entire survey link into the browser, a Survey Not Found Page will be displayed.

You have the option of customizing the Survey Not Found Page by editing your private domain and inserting a URL here:

The Survey Not Found Page displays in the event that a survey link is incorrect (perhaps manually typed incorrectly or improperly copied/pasted) or does not exist. If your survey link is and a respondent types in (missing the last part of the link), the Survey Not Found Page would be displayed.

If the respondent simply uses, unfortunately the Survey Not Found Page would not be displayed as the /s3/ portion of the link tells SurveyGizmo to look for a survey and in this instance it is missing.

If a Survey Not Found Page is not specified, the default SurveyGizmo Survey Not Found Page will be displayed.

Secure Private Domains

If you have a private domain set up, you'll notice that you cannot create a link that is both secure and uses your private domain. For Team & Enterprise Accounts, we can configure your private domain for SSL. We can also do a custom setup to allow for additional SSL private domain links for Team & Enterprise accounts. The cost for each additional private domain is $750/domain annually (SSL option included). Learn more in our Set Up a Secure Private Domain Tutorial.

Set Up a Survey Link to Use Your Private Domain

Once you have your private domain set up you'll want to use it in your survey share links.  To apply a private domain to a specific survey, follow these steps:

1. Go to the Share tab of a project.

2. Click the Customize link below the Primary Share Link.  

3. Select Private Domain under Sub-Type and select your private domain in the dropdown portion of the link that is provided.

4.  Click Done and Save Link.

5. Test the link! Once you've created a link that uses your private domain, test it! The link will not work if it is not set up properly.

Note: the /s3/ portion of our survey links cannot be removed; this is the identifier that tells our infrastructure to look for a survey.

Set Up an Email Campaign to Use Your Private Domain

Once you have your private domain set up you'll also want to use it in your email campaign links. To do so:

1. Go to Share > Send an Email Campaign. Customize your campaign name and click Create Email Campaign

2. Go to the Advanced Settings to the far right and scroll to the Link URL Format and click Edit.

3. Select Private Domain and select your private domain in the dropdown portion of the link that is provided and click Save Campaign Settings

Note: the /s3/ portion of the link cannot be removed this is the reference to the directory where our surveys are stored.

Force All Surveys To Use Private Domains

If you set up a private domain for your SurveyGizmo account, you may want to ensure that only that domain is used in all surveys links. If you have a Team & Enterprise SurveyGizmo account, this is particularly useful as many different users will be creating surveys.

Account Administrators have the ability to restrict all new survey links for their account to use a private domain. Admins can also apply these restrictions on a per-user basis. 

Important! When you enable this setting:

  • Existing survey links - will be forced to use your private domaine only if the survey has collected 0 responses. Any survey that has collected responses will keep its original link. Any survey created after the setting is applied will use your private domain.
  • Existing report/export links - only reports/exports that are created after the setting is applied will use the private domain link. Any reports/exports created before the setting is applied, will keep their original links.

Restrict All New Survey Share Links to Use Private Domains

1. To make sure that all newly created surveys within your account  use your private domain, go to Account > Summary > Account Defaults.

2. Scroll to the bottom of the General Settings page to locate the Private Domains Only field. Check the box to Restrict all new links to use private domains. Make sure to Save your newly-applied settings.

Now, all new surveys created by any user on your SurveyGizmo account will automatically utilize your private domain, and restrict the use of other link sub-types. If you wish to exclude specific users from this account-wide setting follow the steps for Restricting Specific Users and simply uncheck the checked option.  

If you have more than one private domain links will default to use the first private domain listed under Account > Integrations > Domains

You will need to switch to the second and later private domains if you wish to use them. To do so, go Share and click the Customize link below the Primary Share Link

From here you can select another private domain. Click Done and Save Link when you are finished selecting a new domain. 

Restrict Specific Users to Use Private Domains

For Multi-User Accounts, there are numerous users creating various types of surveys. Depending on the type of survey that is created, or the intended audience, you may have different requirements for how the survey is shared (i.e. certain users may need to create surveys using your private domain each time, whereas others may not need the same restriction).

If you want to make sure that certain users can only create surveys that utilize your private domain, navigate to Account > User Management > Users.

Click on any user for whom you need to implement this restriction and navigate to the user's Permissions tab. Next, scroll to the bottom and locate the Private Domains Only field. Check the box next to User can only create links using private domains and Save User to finish.

Repeat this process for any others users that require this restriction.

Moving Private Domain To Another Account

There is not a built-in tool for moving a private domain from one SurveyGizmo account to another. Having said that, if you need to use an existing private domain in another SurveyGizmo account you can delete the domain from one account, and then add it to another.

Follow these steps:

  1. Important! You will first need to make sure that no active surveys on the initial account are using the Private Domain on their share links. Since you will be deleting the private domain on the initial account, any surveys using that domain in their share links would not be accessible via those links.
  2. In the initial account, navigate to Account > Integrations > Domains and locate the domain that you want to delete. Use the red x to the right of the domain to delete from this account. Keep in mind that deleting this domain affects all surveys that are using the private domain within their urls.
  3. In the second account, again navigate to Account > Integrations > Domains and add the domain that you just deleted from the other account.


Private Domains are not compatible with embedded surveys, however the survey URL bar (and thus survey link) is not visible to your survey respondents.


Have you followed the above steps and your private domain is still not working?

 Check to make sure that you pointed to the correct domain for your account's location.

  • EU accounts should point to
  • US accounts should point to
  • Canada Accounts should point to

Not sure if your account is US, EU, or Canada?

Check the URL when you are logged in to the application. If you see your account is a US account.

If you see your account is an EU account.

If you see, your account is a Canada account.

 If the link doesn't work immediately, please be patient.

When changing CNAME records, there is a value called TTL (time to live), which dictates how long information like a CNAME could be cached before being refreshed. A TTL of 86400 (seconds) would mean that, if a DNS record was changed on the primary nameserver, DNS servers around the world could still be showing the link from their cache for up to 24 hours after the change.

 Is your link unique?

When customizing your link to use a private domain it is possible to create a survey link that is identical to another survey link. This will throw an error when you save the link because your survey link is a address or path to a survey it must be unique.

What if the duplicate URL is from a closed or deleted survey?

If the survey is closed the survey link URLs are still considered used and will throw the unique link error if an identical link is created in a new survey.

Survey link URLs in deleted surveys are free to use again.

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