Google Tag Manager: Track Respondent Behavior in Your Survey

If you are looking to track various traffic metrics in your surveys the easiest way to do so is to use SurveyGizmo's built-in tool to implement Google Analytics in your surveys. If, however, you are already using Google Tag Manager to track other web traffic, you'll probably prefer to roll tracking of surveys into your implementation of Google Tag Manager. In this tutorial we'll cover the steps to install Google Tag Manager in your SurveyGizmo surveys. 

Create a Container for SurveyGizmo in your Google Tag Manager Account

  1. Log in to your Google Tag Manager account or set one up here:
  2. Create a new container for by selecting Create Container from the menu on the top right.
    Create Google Tag Manager Container
  3. Enter in the Container name field. 
  4. Select Web for Where to Use Container and click Create.Set Up Google Tag Manager Container

This will take you to a popup that provides you with the codes you need to install Google Tag Manager.

Google Tag Manager Install Codes

Install Google Tag Manager in SurveyGizmo Surveys

  1. Copy the first code and go to the Style tab of the survey you wish to your survey. Scroll to the bottom of the survey preview and click the link to access the HTML/CSS Editor. Paste the code you copied on the Custom <HEAD>.
  2. Paste the second code at the top of the Custom HTML tab.Install Second Google Tag Manager Code in Custom HTML Tab

Add the Google Tag Manager codes to each SurveyGizmo survey you wish to track

Now you are ready to create tags and triggers in Google Tag Manager! Check out Google's Tag Manager Help to learn how!

Google Tag Manager Support

This tutorial, and our support team, can help with installing Google Tag Manager in your SurveyGizmo surveys. Google Tag Manager how to's and troubleshooting are outside the scope of SurveyGizmo support. Check out Google's Tag Manager Help to learn more about using Google Tag Manager. 

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