The practice of weighting data is very common in survey research. Typically, weighting is a post-data collection task that allows you to adjust your results so that they better reflect what is known about a population (the group about which you wish to draw conclusions).
As an example, if your population is 50% male and 50% female and, after collecting your responses you have more responses from females than males you'll need to adjust for this difference to better draw conclusions about your population. This means you will need to either reduce the influence that male responses have on your data or increase the influence that your female responses make.
Here is an article that further explains the reason for and the process of weighting data.
At this time, SurveyGizmo does not have an analysis tool for weighting data. For your weighting needs, we recommend using an advanced analysis tool (like SPSS) that allows you to create new variables post data collection.
Admin
— Mike Cordeiro on 04/02/2020
@Jason: Thank you looking into SurveyGizmo Documentation!
We appreciate you sharing your voice on this! SurveyGizmo is always looking for ways to add value to the product for our users and we appreciate the comments like this. We will communicate changes with data weighing as they may happen within SurveyGizmo.
Cheers!
Mike
Technical Writer
SurveyGizmo Learning and Development
— Jason on 04/01/2020
I concur with my research colleagues here below from 2016 and 2018, that the ability to weight would be a game-changer. We value the efficiency of the reporting tools of the Survey Gizmo software, but lose a great deal of flexibility without a weighting tool. Obviously we're all in challenging and uncertain times at the moment in spring 2020, but adding another vote here for a weighting feature for when that long term horizon gets nearer to the short term. Thank you!
Admin
— Bri Hillmer on 12/14/2018
@William: Thank you for taking the time to add your voice!
Bri Hillmer
Documentation Coordinator
SurveyGizmo Customer Experience Team
— William on 12/14/2018
Hi! I just wanted to add that weighting would be a great feature that would make a huge difference for team's like mine.
Admin
— Dave Domagalski on 01/24/2018
@UX-1: Thank you for exploring SurveyGizmo documentation content!
I'm afraid that data weighting is not on our short-term radar just yet. Having said that, we are constantly evaluating priorities and should there be any changes regarding this request we will certainly communicate that.
I'm sorry for the inconvenience!
David
Documentation Specialist
SurveyGizmo Customer Experience
— Admin on 01/24/2018
Just checking to see if this feature has made any more noise on your more short-term radar yet
Admin
— Bri Hillmer on 10/07/2016
@Alexis.beyfus: Thank you for this feedback! Analysis tools like weighting are something we have on our long-term radar however we do not have anything planned at this time.
Thank you again for your input!
Bri
Documentation Coordinator/Survey Sorceress
SurveyGizmo Customer Experience Team
— Karthik on 10/07/2016
It would be great to have a weighting option in the analysis tool, is this something planned?