Develop Personas to Supercharge Your Marketing Campaign

Do you want to know the best way to connect with potential buyers in a meaningful way?

The secret is to create marketing personas. Personas go beyond demographics and leverage attitudes and behaviors to put a name, face, and a background story on your ideal buyers so you can better relate with them.

In a nutshell, they allow marketers to create personal content that resonates.

If you’re wondering how to start building your marketing personas, we have good news for you! We’ve invited Jeffrey Hyde, Managing Director of Ideas In Focus, to show you how. Jeff and his team have built marketing personas for their clients. It all starts with a survey.

In this complimentary webinar, Jeff will share his examples and case studies and  discuss:

  • What exactly a buyer persona is
  • How personas are used
  • The art and science behind personas
  • Combining qualitative and quantitative data to get robust results
  • What questions to ask to get to the heart of your buyer

Next Webinar:

Wednesday, Feb. 1st
1 PM

Mountain Time

Learn More About Jeffrey Hyde:

Jeff Hyde – Managing Director, Ideas In Focus

Ideas in Focus is a consumer insights advisory firm that leverages the voice-of-the-customer to uncover insights that inform the development of product design, brand strategy, and smart business decisions through in-depth interviews, online surveys, and focus group moderations.

Jeff Hyde is Ideas in Focus founder and Managing Director. A RIVA trained moderator, he has over 25 years of experience in marketing, advertising, new product development, and market research. He has been a speaker and trusted resource for universities, marketing groups, the media, and organizations seeking expert insight into the mind of the modern consumer.

SurveyGizmo Customer Spotlight Webinars:

SurveyGizmo Spotlight Webinars share best practice tips from a range of industry experts. These webinars are created to educate our customers on how to conduct survey research and collect better data, but do not focus on the SurveyGizmo application. We hope you enjoy!

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