Essential Brand Awareness Research Tips For Universities

University Brand Awareness Tips - Key Takeaways:

  • How to find out what prospective students and college counselors really think about your college and its closest competitors.
  • The right questions to ask your current students and parents so you can better target your recruitment efforts.
  • Brand awareness survey design tips and tricks.
  • The important distinction between aided and unaided awareness, and how to measure both.
  • How to determine exactly who to survey so you can act on your data with confidence.
  • Tips for analyzing your data to make sure no brand awareness insights go unnoticed.
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Learn More About the Presenter:

Jeffrey Henning is the President of Researchscape International, a market research firm providing custom surveys to small businesses and research firms.

Before founding Researchscape, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. He is a member of the Marketing Research Association and the American Association of Public Opinion Researchers.

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SurveyGizmo Spotlight Webinars share best practice tips from a range of industry experts. These webinars are created to educate our customers on how to conduct survey research and collect better data, but do not focus on the SurveyGizmo application. We hope you enjoy!